Published: 2026-01-06

Articles

A Review of Strategic Customer Relationship Management (CRM) Systems in E-Commerce: National and International Perspectives on Customer Loyalty

Deepak Shinde, Ashish Hattangdi

01-14

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AI and IoT and Smart Sensor for Automated Plant Health Monitoring

Anuradha Dilip Ingole, Priyanka Rajesh Patil, Bhushan Harihar Band, Prajwal Vikas Shete, Ashish Saywan

15-33

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Entwined Identities: Caste, Sexuality and Femininity in Modern English Novels

Kamlesh Kumari

34-44

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Journey from Isolation to Realization of Self Knowledge in Margaret Laurence’s A Jest of God

S. Aishwarya, Jadeedasaleem

45 - 51

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An Analysis of Adaptability in Select Novels of Chinua Achibe

Ramesha K. N., C. Chithra

52 - 59

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Temporal Dislocation and the Poetics of Memory: A Phenomenological Reading of Anita Desai’s Clear Light of Day

C. Sneha, R. Priya

60 - 64

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Theme of Freedom and Social Discrimination and Fantasy in Mark Twain’s The Adventures of Tom Sawyer

S. Aravindh Babu, Jadeeda Saleem

65 - 70

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“Depiction Of Social Morality and Family Dynamics in the Plays of Arthur Miller”

S. Mangai, C. Chithra

71 - 75

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“Split Selves and Shared Spaces: The Identity Quest in The Namesake”

P. Adhiruba, R. Priya

76 - 80

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Socio-Political Realism and the Ethics of Care in the Fiction of Rohinton Mistry

C. Kishore Haan, Kavitha

81 - 85

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Luxury Corroding Nothingness Manjula Padmanabhan’s Harvest.

R. Muthuselvi, C. Chitra

86 - 92

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Security Culture in Commercial Banks: Employee Awareness, Training Effectiveness, and Compliance Behaviour in Tamil Nadu

S. Suba, A. Mayil Murugan

93 - 102

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Patterns of Library ICT Usage and Student Satisfaction: A Comparative Study of Arts and Science College of Madurai

Balaji, R., Amudha G.

103 - 111

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The Digital Leap: FinTech Transformations in Eastern Indian Banking Sector

Durga Prasad Sahu, Saumendra Das, Santanu Kumar Das

112 - 126

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AI-Driven Strategies: Revolutionizing Marketing Decision-making in Indian Companies

Gaurav Rath

127 - 138

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Social Media Influence on Online Shopping of Durables: The Mediating Effect of Brand and Trust on Purchase Decision

Vandana Srivastava, N. Ramu

139 - 154

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भारतीय ज्ञान-परम्परा में शुक्रनीति का योगदान

अमिता सिंह

155 - 168

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The Media Manipulation in Chetan Bhagat’s The Three Mistakes Of My Life

R. M. Samraj, M. P. Ganesan

169 - 174

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The Role of Social Media Marketing in Modern Film Promotion: An AIDA and Two-Step Flow Approach

K. P. A. Vignesh, V. Ilamparithi

175 - 181

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Mapping the Knowledge Landscape of Informal Manufacturing: A Systematic Review and Research Agenda for Assam's Overlooked Sector

Nomami Dutta, Mridusmita Das

182 - 195

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