Published: 2026-01-06

Articles

A Review of Strategic Customer Relationship Management (CRM) Systems in E-Commerce: National and International Perspectives on Customer Loyalty

Deepak Shinde, Ashish Hattangdi

01-14

PDF

AI and IoT and Smart Sensor for Automated Plant Health Monitoring

Anuradha Dilip Ingole, Priyanka Rajesh Patil, Bhushan Harihar Band, Prajwal Vikas Shete, Ashish Saywan

15-33

PDF

Entwined Identities: Caste, Sexuality and Femininity in Modern English Novels

Kamlesh Kumari

34-44

PDF

Journey from Isolation to Realization of Self Knowledge in Margaret Laurence’s A Jest of God

S. Aishwarya, Jadeedasaleem

45 - 51

PDF

An Analysis of Adaptability in Select Novels of Chinua Achibe

Ramesha K. N., C. Chithra

52 - 59

PDF

Temporal Dislocation and the Poetics of Memory: A Phenomenological Reading of Anita Desai’s Clear Light of Day

C. Sneha, R. Priya

60 - 64

PDF

Theme of Freedom and Social Discrimination and Fantasy in Mark Twain’s The Adventures of Tom Sawyer

S. Aravindh Babu, Jadeeda Saleem

65 - 70

PDF

“Depiction Of Social Morality and Family Dynamics in the Plays of Arthur Miller”

S. Mangai, C. Chithra

71 - 75

PDF

“Split Selves and Shared Spaces: The Identity Quest in The Namesake”

P. Adhiruba, R. Priya

76 - 80

PDF

Socio-Political Realism and the Ethics of Care in the Fiction of Rohinton Mistry

C. Kishore Haan, Kavitha

81 - 85

PDF

Luxury Corroding Nothingness Manjula Padmanabhan’s Harvest.

R. Muthuselvi, C. Chitra

86 - 92

PDF

Retracted

Retracted

93 - 102

Patterns of Library ICT Usage and Student Satisfaction: A Comparative Study of Arts and Science College of Madurai

Balaji, R., Amudha G.

103 - 111

PDF

Retracted

Retracted

112 - 126

AI-Driven Strategies: Revolutionizing Marketing Decision-making in Indian Companies

Gaurav Rath

127 - 138

PDF

Social Media Influence on Online Shopping of Durables: The Mediating Effect of Brand and Trust on Purchase Decision

Vandana Srivastava, N. Ramu

139 - 154

PDF

भारतीय ज्ञान-परम्परा में शुक्रनीति का योगदान

अमिता सिंह

155 - 168

PDF

The Media Manipulation in Chetan Bhagat’s The Three Mistakes Of My Life

R. M. Samraj, M. P. Ganesan

169 - 174

PDF

The Role of Social Media Marketing in Modern Film Promotion: An AIDA and Two-Step Flow Approach

K. P. A. Vignesh, V. Ilamparithi

175 - 181

PDF

Mapping the Knowledge Landscape of Informal Manufacturing: A Systematic Review and Research Agenda for Assam's Overlooked Sector

Nomami Dutta, Mridusmita Das

182 - 195

PDF

Downstream Consequences of Large Dam project: Environmental Degradation and Social Vulnerability in the downstream of Mapithel Dam, Thoubal River, Manipur

Konsam Sanathoi

196 - 211

PDF

The Role of Emotional Intelligence in Enhancing Job Satisfaction and Organizational Commitment: Evidence from IT Professionals

Ambreen Aisha, N Krishnamoorthy

212 - 223

PDF

“Public Sector Banks as Agents of Rural Transformation: An Empirical Investigation into CSR and Socio-Economic”

Purushothama G, K. Karthikeyan

224-234

PDF

Analysis of the Theory of Statistical Estimation

Neelam

235 - 242

PDF

India Post Payments Bank and Financial Inclusion in Rural Karnataka: A Demographic Study of Belagavi District of Karnataka

Ashok Bhasme, K. Karthikeyan

243-252

PDF

A Study on Relationship between Resilience and Life Satisfaction among Adults

Radhika Kota, Rashmi Saxena

253 - 259

PDF

A Comparative Study of Morphological Structure of Bodo and Nepali Verb

Dhanrajan Lal, Indira Boro

260-267

PDF

Neuro-Linguistic AI: Exploring the Cognitive Interface Between Human Language and Machine Understanding

Sonam Sahu, Yashmeet Kaur, Priyakant Ved

268-278

PDF

Blockchain-Enabled Secure Data Exchange for Smart AI Language Platforms

Dhanakodi V, Sakthivel P, Gurunathan V

279-289

PDF

Nutritional and Therapeutic Properties of Traditional Food Shree Anna (Millets): A Review

Arvind Kumar, Konica Gera, Shubham Garg

290-297

PDF

Emotional Intelligence as a Determinant of Job Satisfaction: A Comprehensive Review and Analysis

Ambreen Aisha, N Krishnamoorthy

298 - 308

PDF

A Complex interaction between the past and present in Ishiguro’s A Pale View of Hills

K. Anusuya, C. Chithra

309 - 313

PDF

A Study of Mindfulness and Stress among Adults

Shobha Rani N. P., Sarbesh Kumar Singh

314 - 321

PDF

Kavi Koduram Dalit ke Kavya me Grameen Chetna

Mangli Banjara

322 - 324

PDF

India’s Strategic Transition from Semiconductor Consumer to Producer: Policy, Infrastructure and Market Readiness Analysis

Soumik Dutta

325 - 333

PDF

“Bridging Financial Inclusion and Community Development: CSR Practices of Public Sector Banks in Karnataka

Purushothama G, K. Karthikeyan

334 - 345

PDF

Exploring AI Assessment Tools in English Language Learning and Teaching – A Qualitative Study

Reshma Evangelin K, K. A. Maria Arokiaraj

346 - 351

PDF

The Role of Artificial Intelligence in Strategic Decision-Making across HR, Marketing, and Finance Functions

Y Saritha Kumari, Elia Thagaram, G. Henry James, Mamedisetty Sudha Rani, T. Naresh Babu, Syed Hassan Imam Gardezi

352 - 360

PDF

The Subversion of the Concept of Disability in George R. R. Martin’s A Song of Ice and Fire: A Foucauldian Analysis

Dhanya Alphonsa Chacko, Cheryl Davis

361 - 367

PDF

"Empowering Educators: Safeguarding Privacy and Maximizing Social Media Integration in AI-Enhanced Language Instruction"

Rahul Gupta, Deepika Saraf

368 - 374

PDF

Reclaiming Agency: Women’s Narratives in Karna’s Wife

M. Ummu Jasmine

375 - 378

PDF

Institutional Pathways to Women’s Economic Empowerment: Micro-Level Evidence from India’s Rural Livelihood Economy

Nethravathi Y C, Nila A. Chotai

379 - 392

PDF

A Critical Study on Awareness and Use of Information Sources and Services Among Postgraduate Students of Thiruvalluvar University Affiliated Colleges

A. Kannan, R. Bagdha Vatchala Perumal, S. Aravind, R. U. Ramasamy

393 - 412

PDF

Determinants of Retention in Digital Banking: PLS-SEM Meets Necessary Condition Analysis

Tushar S. Karmalkar, Santosh B Patkar, Kavir Kashinath Shirodkar

413 - 425

PDF