Published: 2026-01-06

Articles

A Review of Strategic Customer Relationship Management (CRM) Systems in E-Commerce: National and International Perspectives on Customer Loyalty

Deepak Shinde, Ashish Hattangdi

01-14

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AI and IoT and Smart Sensor for Automated Plant Health Monitoring

Anuradha Dilip Ingole, Priyanka Rajesh Patil, Bhushan Harihar Band, Prajwal Vikas Shete, Ashish Saywan

15-33

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Entwined Identities: Caste, Sexuality and Femininity in Modern English Novels

Kamlesh Kumari

34-44

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Journey from Isolation to Realization of Self Knowledge in Margaret Laurence’s A Jest of God

S. Aishwarya, Jadeedasaleem

45 - 51

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An Analysis of Adaptability in Select Novels of Chinua Achibe

Ramesha K. N., C. Chithra

52 - 59

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Temporal Dislocation and the Poetics of Memory: A Phenomenological Reading of Anita Desai’s Clear Light of Day

C. Sneha, R. Priya

60 - 64

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Theme of Freedom and Social Discrimination and Fantasy in Mark Twain’s The Adventures of Tom Sawyer

S. Aravindh Babu, Jadeeda Saleem

65 - 70

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“Depiction Of Social Morality and Family Dynamics in the Plays of Arthur Miller”

S. Mangai, C. Chithra

71 - 75

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“Split Selves and Shared Spaces: The Identity Quest in The Namesake”

P. Adhiruba, R. Priya

76 - 80

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Socio-Political Realism and the Ethics of Care in the Fiction of Rohinton Mistry

C. Kishore Haan, Kavitha

81 - 85

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Luxury Corroding Nothingness Manjula Padmanabhan’s Harvest.

R. Muthuselvi, C. Chitra

86 - 92

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Retracted

Retracted

93 - 102

Patterns of Library ICT Usage and Student Satisfaction: A Comparative Study of Arts and Science College of Madurai

Balaji, R., Amudha G.

103 - 111

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Retracted

Retracted

112 - 126

AI-Driven Strategies: Revolutionizing Marketing Decision-making in Indian Companies

Gaurav Rath

127 - 138

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Social Media Influence on Online Shopping of Durables: The Mediating Effect of Brand and Trust on Purchase Decision

Vandana Srivastava, N. Ramu

139 - 154

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भारतीय ज्ञान-परम्परा में शुक्रनीति का योगदान

अमिता सिंह

155 - 168

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The Media Manipulation in Chetan Bhagat’s The Three Mistakes Of My Life

R. M. Samraj, M. P. Ganesan

169 - 174

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The Role of Social Media Marketing in Modern Film Promotion: An AIDA and Two-Step Flow Approach

K. P. A. Vignesh, V. Ilamparithi

175 - 181

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Mapping the Knowledge Landscape of Informal Manufacturing: A Systematic Review and Research Agenda for Assam's Overlooked Sector

Nomami Dutta, Mridusmita Das

182 - 195

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Downstream Consequences of Large Dam project: Environmental Degradation and Social Vulnerability in the downstream of Mapithel Dam, Thoubal River, Manipur

Konsam Sanathoi

196 - 211

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The Role of Emotional Intelligence in Enhancing Job Satisfaction and Organizational Commitment: Evidence from IT Professionals

Ambreen Aisha, N Krishnamoorthy

212 - 223

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“Public Sector Banks as Agents of Rural Transformation: An Empirical Investigation into CSR and Socio-Economic”

Purushothama G, K. Karthikeyan

224-234

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Analysis of the Theory of Statistical Estimation

Neelam

235 - 242

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India Post Payments Bank and Financial Inclusion in Rural Karnataka: A Demographic Study of Belagavi District of Karnataka

Ashok Bhasme, K. Karthikeyan

243-252

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A Study on Relationship between Resilience and Life Satisfaction among Adults

Radhika Kota, Rashmi Saxena

253 - 259

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A Comparative Study of Morphological Structure of Bodo and Nepali Verb

Dhanrajan Lal, Indira Boro

260-267

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Neuro-Linguistic AI: Exploring the Cognitive Interface Between Human Language and Machine Understanding

Sonam Sahu, Yashmeet Kaur, Priyakant Ved

268-278

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Blockchain-Enabled Secure Data Exchange for Smart AI Language Platforms

Dhanakodi V, Sakthivel P, Gurunathan V

279-289

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Nutritional and Therapeutic Properties of Traditional Food Shree Anna (Millets): A Review

Arvind Kumar, Konica Gera, Shubham Garg

290-297

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Emotional Intelligence as a Determinant of Job Satisfaction: A Comprehensive Review and Analysis

Ambreen Aisha, N Krishnamoorthy

298 - 308

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A Complex interaction between the past and present in Ishiguro’s A Pale View of Hills

K. Anusuya, C. Chithra

309 - 313

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A Study of Mindfulness and Stress among Adults

Shobha Rani N. P., Sarbesh Kumar Singh

314 - 321

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Kavi Koduram Dalit ke Kavya me Grameen Chetna

Mangli Banjara

322 - 324

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India’s Strategic Transition from Semiconductor Consumer to Producer: Policy, Infrastructure and Market Readiness Analysis

Soumik Dutta

325 - 333

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“Bridging Financial Inclusion and Community Development: CSR Practices of Public Sector Banks in Karnataka

Purushothama G, K. Karthikeyan

334 - 345

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Exploring AI Assessment Tools in English Language Learning and Teaching – A Qualitative Study

Reshma Evangelin K, K. A. Maria Arokiaraj

346 - 351

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The Role of Artificial Intelligence in Strategic Decision-Making across HR, Marketing, and Finance Functions

Y Saritha Kumari, Elia Thagaram, G. Henry James, Mamedisetty Sudha Rani, T. Naresh Babu, Syed Hassan Imam Gardezi

352 - 360

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The Subversion of the Concept of Disability in George R. R. Martin’s A Song of Ice and Fire: A Foucauldian Analysis

Dhanya Alphonsa Chacko, Cheryl Davis

361 - 367

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"Empowering Educators: Safeguarding Privacy and Maximizing Social Media Integration in AI-Enhanced Language Instruction"

Rahul Gupta, Deepika Saraf

368 - 374

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Reclaiming Agency: Women’s Narratives in Karna’s Wife

M. Ummu Jasmine

375 - 378

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Institutional Pathways to Women’s Economic Empowerment: Micro-Level Evidence from India’s Rural Livelihood Economy

Nethravathi Y C, Nila A. Chotai

379 - 392

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A Critical Study on Awareness and Use of Information Sources and Services Among Postgraduate Students of Thiruvalluvar University Affiliated Colleges

A. Kannan, R. Bagdha Vatchala Perumal, S. Aravind, R. U. Ramasamy

393 - 412

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Determinants of Retention in Digital Banking: PLS-SEM Meets Necessary Condition Analysis

Tushar S. Karmalkar, Santosh B Patkar, Kavir Kashinath Shirodkar

413 - 425

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A Socio – Legal Study on Reproductive & Child Health among Santhal Tribal Community: With Special Reference to West Burdwan in West Bengal

Mukulika Dinda

426 - 440

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Samajik Nayay ke Agradoot ke Roop me Jyotiba Phoole ka Yogdaan (1827 - 1890)

Upendera Kumar, Satya Prakash Rai

441 - 445

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From Farms to Factories: Balancing Agriculture and Industry through Startup Management for Sustainable Economic Development

K. Ebenezer, Ganesh Babu M

446 - 453

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Internal Exile and Industrial Modernity: Rethinking Diaspora in Anchee Min’s Pearl of China and Leslie T. Chang’s Factory Girls

Snow J. Sharmilla

454 - 457

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Recurrent Neural Network for Map Query Suggestion Based on Hierarchical Context Attention

Tarun B, M. Sangeetha, Arthi A, Abinaya M

458 - 462

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Effect of a 12-Week Exercise Training Programme on Physical Fitness among Male Intercollegiate Football Players

Harinder Singh, Parnam Singh Brar

463 - 467

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Analysis And Detection of Autism Spectrum Disorder Using Multimodel Machine Learning Techniques

Arunadevi V, M. Sangeetha, Shachitha R.R, Priyadharshini.R

468-474

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An Empirical Analysis of Employee Perceptions Towards Modern Recruitment and Selection Methods in Bangalore’s IT Sector

R. Kesavan, C. Suresh, Srinidhi K. Parthasarathi

475 - 485

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From Listening to Accountability: Institutionalising Participatory Governance through the Back to Village Programme in Jammu & Kashmir

Abdul Khabir

486 - 501

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Impact of organisational Culture on Employee Behaviour –A Comprehensive Review

Nandhini. A, Murali. P

502 - 508

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Organizational Success and Training & Development: The Relational Effect in Review Perspective"

L. Dhanasekaran, G.Vani

509 - 512

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Architecture under the Delhi Sultanate: A Socio-Cultural and Structural Study

K. Baby

513 - 515

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Marriage, Displacement, and the New Indian Woman: A Feminist Reading of Nina in

J. Bhavani

516 - 518

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Demographic Profile and Socio-Economic Characteristics of Rural Women in Jammu and Kashmir: Evidence from Anantnag and Baramulla Districts

Mudasir Ahmad Ganie, Shaukat Haseen, Mohammad Shareef

519 - 533

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The Aesthetics of Suffering and the Representation of Trauma in Toni Morrison’s Major Fictions

V. Chandra Chowdry, T. Jayakumar, A. Noble Jebakumar

534 - 538

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Tamil Nadu Zero Ticket Bus Travel Scheme and Women Empowerment: A Bibliometric and Research Gap Analysis

S.Valli Devasena, Anushiya

539-542

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Tradition and Modernity in Shobha De’s Socialite Evenings

Meena Priya R, C. Chithra

543 - 547

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Feminism and the Politics of Homosexuality in Shobhaa De’s Starry Nights

Meena Priya R, C. Chithra

548 - 551

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Reassessing Popular Fiction in Post-Liberalized India: A Thematic Study of Chetan Bhagat’s Novels

Ritesh Sahni, Niraj Dang

552 - 556

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पूना समझौता : प्रावधान एवं चुनौतियाँ

अनुराग गौतम, सत्य प्रकाश राय

557 - 565

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Exploring Selfhood in Margaret Atwood’s Surfacing and the Handmaid’s Tale

P. Elayarani, K. Maheshwari

566 - 569

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A Study on Customers’ Brand Preference of Smartphones in Madurai District.

Vaishnavi. V. V., P. Ramachentrayar

570 - 580

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A study on Adoption and Preference of Banking Applications in the Digital Era: Customer Preference Dynamics in Mobile Banking Platforms

Priya Renjini S, M. Sivaprakasam

581 - 586

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Dying Women and Already Dead Land: An Ecofeminist Reading of Manjula Padmanabhan’s Escape

Subashree J, Maha S

587 - 592

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The Strange Case of Stock Figures and Their Loneliness in John Steinbeck’s Of Mice and Men

A. Edel Flora Mary, P. Nainar Sumathi

593 - 600

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Ubiety, Belonging and Silence in Abdulrazak Gurnah’s Dottie

Mohamed Jaffar M, S. Syed Shaw

601 - 606

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The Monstrous Sublime: A Postmodern Deconstruction of Mythology and Cultural Identity in Amish Tripathi’s Raavan: Enemy of Aryavarta

K. Anitha, P. Nainar Sumathi

607 - 609

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Cultural Semantics of Perumal Murugan’s novel One Part Woman: A Roland Barthes Mythological Exploration

A. Rajesh Kannan, P. Nainar Sumathi

610 - 614

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Specialized Investment Funds in India: Bridging the Gap Between Traditional Mutual Funds and Portfolio Management Services

Soumik Dutta

615 - 620

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A Study on Customer Satisfaction on Service Quality of Multibrancd Car Service Centre with Special Reference to Pudukkotai District

A. Ramalath, S. Adaikala Charles

621 - 631

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A Study on the Impact of Responsible Tourism on Women Empowerment in Kollam District

Ashitha S, R. Arumugam

632 - 636

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Cultivating Consciousness: Experiential Learning and Gendered Awakening in Doris Lessing’s “Flavours of Exile”

D. Shunmugajothi

637-640

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Vocational Training Practices and Beneficiary Satisfaction in Jan Shikshan Sansthan Centres of Manipur

Tarun Lourembam, Chanam Sonia Devi

641 - 647

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Mapping of Research Productivity on Heutagogy in Education: A Scientometric Analysis

K. Thishanth Kumar, G. Amudha

648 - 653

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Determinants of Employee Attrition in the Organized Retail Sector: Evidence from Bangalore City

Mallana Gouda S. Patil, M. Ganesh Babu

654 - 670

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Personalization, Trust, and Interactivity in Digital Media Advertising: An Integrated Model of Consumer Purchase Intentions

K. R. Nitin Krishna, M. Ganesh Babu

671 - 694

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"Bridging the Gap: Analyzing Consumer Buying Behaviour and Satisfaction in Fashion Retailing – A Study of Madurai District"

S.VALLI DEVASENA

695-700

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Colour Narratives in Tamil Cinema: A Chromatic Analysis of the Movie Petta

Aishwarya L, Shreya L, P. Monika

701-709

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Cultural Conformity Vs. Agency: Representations of the Modern Woman in Bollywood Cinema

Khushi K Jain, Aswini Chithra S

710-714

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An Analysis on the Participation of Bicycle Users Under the Government Schemes in and Around Tiruchirappalli District

John Vimal R, Michael David Prem Kumar

715 - 719

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A Study on Work- Life Balance of Working Couples in Trichy

R Kingsley, Michael David Premkumar

720 - 736

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A Foucauldian Analysis of Henrik Ibsen’s An Enemy of the People: A Poststructuralist Perspective

R. Rajini Beulah Shobika, P. Balamurugan

737 - 739

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The Complexity of Relationships in Vijay Tendulkar’s Kamala

Vidhya Lakshmi. G, Jadeeda Saleem

740 - 744

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Socio-Social Issues of Multicultural India and Indian Reality in Chetan Bhagat’s Novels

R. Subashree, M. R. Rashila

745 - 748

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A Journey of Shadows and Light: A Diaspora Perspective on Anita Rau Badami’s “The Hero’s Walk”

Swami Pushpaladevi Kanda, C. Chithra

749 - 750

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Oppressed Women in Vijay Tendulkar’s in Silence! The Court is in Session.

P. Rajeswari, M. P. Ganesan

751 - 755

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Female Genital Mutilation as Cultural Practice in Alice Walker’s Possessing the Secret of Joy

P. Vikaash, R. Kavitha

756 - 759

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Rethinking Tertiary Speaking Skill Development through Edutainment in a Technology-Driven Age

M. Subash, Mary Lowrencia C

760 - 764

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Influence of Brand Equity on the Customers’ Preference of Smartphones in Madurai District

Vaishnavi. V. V., P. Ramachentrayar

765 - 778

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Forecast-Based Uncertainty and Risk Analysis of Major Cereal Production in Tamil Nadu

Y. Franklin Gnanaiah, S. Bharathidass, M. Balasubramanian

779 - 787

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Scientometric Analysis of Knowledge Management: Research Productivity and Collaborative Authorship

K. Thishanth Kumar, G. Amudha

788 - 795

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Breaking the Gender Stereotype in Deborah Ellis's The Breadwinner

M. S. Thendral, G. Karthigaiselvi

796 - 798

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Negotiating Global Aspirations and Cultural Duties in the Works of Sudha Murty

P. P. Oorna Jothi, G. Karthigaiselvi

799 - 801

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Investment Flows and Growth Performance: A Study of India’s FDI-Development Linkages

S. Booma Devi, P. Natarajamurthy

802 - 818

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Determinants of Investment Decisions in Post Office Savings Schemes Among Self-Financing College Faculty: Evidence from Tiruchirappalli

S. Johnsy, N. Maheswari

819 - 829

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Prevalence of Life Style Factors and Life Style Diseases among Urban Population in Palakkad

S. Dhanya, P. Natarajamurthy

830 - 839

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An Economic Study of Household Solid Waste Management in Mayiladuthurai Taluk

M. Sasikala, M. Mahalakshmi

840 - 850

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Leveraging Social Media Engagement Metrics to Supercharge the Brand Promotion Strategies and Drive Lasting Customer Relationships

Gowsikha M, N. Maheswari

851 - 863

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Tracing the Influence of John Dewey’s Experiential Learning Philosophy on Hands-on Approaches in English Language Teaching

Melkieus J, Paul Pragash S

864 - 874

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Addressing Gender and War in Sudha Murthy’s Novel “House of Cards”

P. Poorna Jothi, G. Karthigaiselvi

875 - 877

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Cultural Bridges and Gender Battles in The Breadwinner

M. S. Thendral, G. Karthigaiselvi

878 - 881

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An Overview of Women Empowerment in India and Africa

M. Manimehala, T. M. S. Maideen

882 - 885

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Self-Discovery of Women in Margret Lawrence's Novels

S. Kather Nooruni Rekha, K. Maheshwari

886 - 890

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Therapeutic Scope of Panchakarma in Childhood Disorders: A Comprehensive Review

Latisha Laxman Komarpant, Rutuja Chandrashekhar Kadam

891-906

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Revisiting Oligo-Astheno-Teratozoospermia in Male Infertility: An Integrative Ayurvedic Review

Vidyadhar Suryawanshi, Meenakshi Manerikar, Arun Mishra, Krishnakumar K.

907-911

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Reimagining Divinity: Narrative Strategies and Thematic Innovations in Amish Tripathi’s Shiva Trilogy

P. Lukeshwaran, V. Rajendran

912 - 921

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Power, Patriarchy, and Moral Collapse in Vijay Tendulkar’s His Fifth Woman and The Vultures

Vidhya Lakshmi. G, Jadeeda Saleem

922 - 924

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A Comparative Study of Henrik Ibsen's The Pillars of Society and Cho. S. Ramasamy's Sambhavaami Yuge Yuge

R. Rajini Beulah Shobika, P. Balamurugan

925 - 927

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Income Uncertainty and Heterogeneous Labour Supply Responses: The Role of Risk Preference Among Gig Workers in India

K. Srujan Mourya

928 - 942

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Prediction of Water Resources in Marathwada Region using Spatial Data Analysis

Sukeshna Chandrakant Narwade, Nayana. S. Ratnaparkhi

943 - 954

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Delineation of the Indian Army through Kiran Garud in Malgonkar’s Distant Drum

Raja. P, M. Sumithra

955 - 958

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Rethinking Creativity: AI’s Impact on Human Authorship in Literature

R. Subashree, M. R. Rashila

959 - 961

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Memory And Identity: A Postcolonial Reading of M. G. Vassanji’s Novel Nostalgia

Jenifer Immaculate. A, M. Amutha

962 - 968

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Slow Violence in The Hungry Tide: An Eco-Critical Analysis

Martina J, Paul Pragash S

969 - 979

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Healing and Haunting: Unearthing Racialized Trauma in Gloria Naylor’s Novels within the Framework of Cultural Trauma Theory

Nimmy Stephen, V. Francis

980 - 993

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The Voice of Marginalized Women in Indu Sundaresan’s The Twentieth Wife

A. Raja, M. Amutha

994 - 999

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The Effect of Blended Learning on Student Motivation and Language Proficiency

Priyanka S. Thorat.

1000-1010

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Consumer Perception Towards Artificial Intelligence in Content Marketing: A Study

Anurag Khare, Rajeev Shukla

1011 - 1019

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Rural Education in India - Issues and Concerns: A Descriptive Analysis

V. Nalini, R. Karthikeyan

1020 - 1031

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Sustainable Mobility in Bengaluru: Assessing the Environmental Benefits of Electric Vehicles

Princy Nisha D, K. Alex

1032 - 1041

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Occupational Stress among Healthcare Employees

Brindha A., Michael David Premkumar

1042 - 1046

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Beyond Victimhood: Psychoanalytic Negotiations of Power and Identity in Margaret Atwood’s Novels

Adventeena. A, Jayakanth. R

1047 - 1055

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A Study on Problems of Salt Pan Producers in the Coastal Areas of Thoothukudi District, Tamil Nadu

N. Abinash, G. Karthikeyan

1056 - 1072

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Role of Green Marketing on Consumer Purchase Intention towards FMCG Sector: A Mediated Model of Brand Trust and Environmental Concern in Indian Context

L. Nisha Martina, K. Sumithra

1073 - 1084

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Machine Learning-Based Noise Reduction in Analog Communication Signals A Comparative Study of Deep Learning Architectures for Signal Denoising

Birru. Avinash

1085 - 1092

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From Rumour to Reality: Grapevine Communication and Identity (Re)Formation in Selected Indian Folktales

Kongkona Dutta

1093 - 1101

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Violence And Nationhood: Rewriting Identity in Post- Partition South Asian Fiction

Raja. P, M. Sumithra

1102 - 1109

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Corporate Governance Practices and their Impact on Financial Strategies in Indian Banking: A Comparative Study among State Bank of India, Indian Overseas Bank and HDFC.

Viswanathan M. J., Arockia Rajasekar

1110 - 1119

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