Published: 2026-01-06

Articles

A Review of Strategic Customer Relationship Management (CRM) Systems in E-Commerce: National and International Perspectives on Customer Loyalty

Deepak Shinde, Ashish Hattangdi

01-14

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AI and IoT and Smart Sensor for Automated Plant Health Monitoring

Anuradha Dilip Ingole, Priyanka Rajesh Patil, Bhushan Harihar Band, Prajwal Vikas Shete, Ashish Saywan

15-33

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Entwined Identities: Caste, Sexuality and Femininity in Modern English Novels

Kamlesh Kumari

34-44

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Journey from Isolation to Realization of Self Knowledge in Margaret Laurence’s A Jest of God

S. Aishwarya, Jadeedasaleem

45 - 51

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An Analysis of Adaptability in Select Novels of Chinua Achibe

Ramesha K. N., C. Chithra

52 - 59

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Temporal Dislocation and the Poetics of Memory: A Phenomenological Reading of Anita Desai’s Clear Light of Day

C. Sneha, R. Priya

60 - 64

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Theme of Freedom and Social Discrimination and Fantasy in Mark Twain’s The Adventures of Tom Sawyer

S. Aravindh Babu, Jadeeda Saleem

65 - 70

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“Depiction Of Social Morality and Family Dynamics in the Plays of Arthur Miller”

S. Mangai, C. Chithra

71 - 75

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“Split Selves and Shared Spaces: The Identity Quest in The Namesake”

P. Adhiruba, R. Priya

76 - 80

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Socio-Political Realism and the Ethics of Care in the Fiction of Rohinton Mistry

C. Kishore Haan, Kavitha

81 - 85

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Luxury Corroding Nothingness Manjula Padmanabhan’s Harvest.

R. Muthuselvi, C. Chitra

86 - 92

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Security Culture in Commercial Banks: Employee Awareness, Training Effectiveness, and Compliance Behaviour in Tamil Nadu

S. Suba, A. Mayil Murugan

93 - 102

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Patterns of Library ICT Usage and Student Satisfaction: A Comparative Study of Arts and Science College of Madurai

Balaji, R., Amudha G.

103 - 111

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Retracted

Retracted

112 - 126

AI-Driven Strategies: Revolutionizing Marketing Decision-making in Indian Companies

Gaurav Rath

127 - 138

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Social Media Influence on Online Shopping of Durables: The Mediating Effect of Brand and Trust on Purchase Decision

Vandana Srivastava, N. Ramu

139 - 154

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भारतीय ज्ञान-परम्परा में शुक्रनीति का योगदान

अमिता सिंह

155 - 168

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The Media Manipulation in Chetan Bhagat’s The Three Mistakes Of My Life

R. M. Samraj, M. P. Ganesan

169 - 174

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The Role of Social Media Marketing in Modern Film Promotion: An AIDA and Two-Step Flow Approach

K. P. A. Vignesh, V. Ilamparithi

175 - 181

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Mapping the Knowledge Landscape of Informal Manufacturing: A Systematic Review and Research Agenda for Assam's Overlooked Sector

Nomami Dutta, Mridusmita Das

182 - 195

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Downstream Consequences of Large Dam project: Environmental Degradation and Social Vulnerability in the downstream of Mapithel Dam, Thoubal River, Manipur

Konsam Sanathoi

196 - 211

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The Role of Emotional Intelligence in Enhancing Job Satisfaction and Organizational Commitment: Evidence from IT Professionals

Ambreen Aisha, N Krishnamoorthy

212 - 223

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“Public Sector Banks as Agents of Rural Transformation: An Empirical Investigation into CSR and Socio-Economic”

Purushothama G, K. Karthikeyan

224-234

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Analysis of the Theory of Statistical Estimation

Neelam

235 - 242

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India Post Payments Bank and Financial Inclusion in Rural Karnataka: A Demographic Study of Belagavi District of Karnataka

Ashok Bhasme, K. Karthikeyan

243-252

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A Study on Relationship between Resilience and Life Satisfaction among Adults

Radhika Kota, Rashmi Saxena

253 - 259

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A Comparative Study of Morphological Structure of Bodo and Nepali Verb

Dhanrajan Lal, Indira Boro

260-267

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Neuro-Linguistic AI: Exploring the Cognitive Interface Between Human Language and Machine Understanding

Sonam Sahu, Yashmeet Kaur, Priyakant Ved

268-278

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Blockchain-Enabled Secure Data Exchange for Smart AI Language Platforms

Dhanakodi V, Sakthivel P, Gurunathan V

279-289

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Nutritional and Therapeutic Properties of Traditional Food Shree Anna (Millets): A Review

Arvind Kumar, Konica Gera, Shubham Garg

290-297

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Emotional Intelligence as a Determinant of Job Satisfaction: A Comprehensive Review and Analysis

Ambreen Aisha, N Krishnamoorthy

298 - 308

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A Complex interaction between the past and present in Ishiguro’s A Pale View of Hills

K. Anusuya, C. Chithra

309 - 313

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A Study of Mindfulness and Stress among Adults

Shobha Rani N. P., Sarbesh Kumar Singh

314 - 321

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Kavi Koduram Dalit ke Kavya me Grameen Chetna

Mangli Banjara

322 - 324

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India’s Strategic Transition from Semiconductor Consumer to Producer: Policy, Infrastructure and Market Readiness Analysis

Soumik Dutta

325 - 333

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Title “Public Sector Banks as Agents of Rural Transformation: An Empirical Investigation into CSR and Socio-Economic”

Purushothama G, K. Karthikeyan

334 - 345

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