AI-Driven Strategies: Revolutionizing Marketing Decision-making in Indian Companies

Abstract

The study aims to bring out the new use of artificial intelligence (AI) in making strategic marketing decisions in Indian companies. Whereas AI has changed the way Relationship Management and advertising works in other areas, companies from India have difficulties in acquiring the necessary platform capabilities to facilitate that innovation. This research is distinct in that it looks critically into the present use of AI, its effect on the business, effect on customer engagement, and where there are recommendations on how to efficiently use AI in marketing strategies. The descriptive analysis depicts the research drawing from secondary sources like company reports, case studies, and marketing databases with qualitative technique analysis issuing tools such as NVivo and SPSS. The study suggests India’s marketing strategy can enhance AI integration to address agricultural productivity issues and improve overall business strategy.