Perception Of Consumers in Madurai City Regarding Online and Offline Pharmacy

Abstract

This study investigates consumer perceptions towards online and offline pharmacies in Madurai City, with a focus on awareness, preferences, reliability, trustworthiness, accessibility, convenience, and satisfaction. Through a comprehensive survey, demographic information is collected to analyze factors influencing consumer choices and satisfaction levels with services provided by both types of pharmacies. The findings aim to contribute valuable insights for stakeholders in the pharmaceutical industry, informing strategies to enhance customer experiences and optimize the coexistence of online and offline pharmacy services.