Impact of Warehousing Practices on the Operational Performance of E-commerce Businesses: An Empirical approach

Abstract

The study examines the impact of warehousing practices on the operational performance of e-commerce businesses in Tamil Nadu. Specifically, it investigates the influence of digital transformation, technology integration and organizational resources on operational performance. A descriptive research design was adopted, and primary data were collected from 135 professionals, including senior management, IT and digital division professionals, and operations and business unit managers, using a structured questionnaire. The measurement scales were adapted from Jantapoon (2025), and responses were recorded using a five-point Likert scale. Multiple regression analysis was employed to examine the proposed relationships. The findings reveal that digital transformation, technology integration and organizational resources have positive and statistically significant influences on organizational performance. The regression model explains 43.5% of the variation in performance and is statistically significant. Among the independent variables, technology integration demonstrates the strongest influence, followed by organizational resources and digital transformation. The study highlights the importance of integrating advanced digital technologies, strengthening technological infrastructure and developing human capital to improve warehouse operational performance.