From Traditional to Digital Shopping: An Analysis of Consumer Buying Behaviour Before and After COVID-19 in Madurai District

Abstract

The present study, titled “From Traditional to Digital Shopping: An Analysis of Consumer Buying Behaviour Before and After COVID-19 in Madurai District,” aims to examine changes in consumer shopping behaviour following the COVID-19 pandemic. The study adopts a descriptive research design, with a sample of 150 respondents selected through convenience sampling. Primary data are collected using a structured questionnaire, and percentage analysis is employed to compare consumer behaviour before and after COVID-19. The study focuses on changes in digital technology usage, social media engagement, online product information searches, internet banking, digital financial transactions, and access to digital devices. The illustrative comparative data indicate an increase in digital adoption after COVID-19, particularly in online information searches, internet banking, and digital transactions. These patterns suggest a shift towards digital platforms in consumer purchasing activities. The study highlights the growing importance of digital accessibility, technological awareness, and convenient payment systems in shaping consumer buying behaviour in Madurai District.