Changing Consumer Preferences and Online Purchasing: An Analysis of Post-Pandemic Shopping Behaviour in Madurai District

Abstract

The COVID-19 pandemic brought significant changes in consumer shopping behaviour, encouraging greater adoption of online shopping. This study examines the influence of perceived benefits and attitude towards online shopping on consumers’ intention to use online shopping in Madurai District. A descriptive research design was adopted, and data were collected from 165 respondents through purposive sampling using a structured questionnaire. Descriptive statistics and multiple regression analysis were employed. The findings reveal that perceived benefits (β = 0.252, p < 0.001) and attitude towards online shopping (β = 0.615, p < 0.001) significantly and positively predict online shopping intention, explaining 46.6% of its variance. Attitude emerged as the stronger predictor. The study highlights the importance of fostering positive consumer attitudes and communicating perceived benefits to encourage continued online shopping adoption.