Film Business and Marketing in the Post Covid Era

Abstract

It's been more than 3 years since COVID-19 changed almost all aspects of the film business. Right from the fabric of how the business is performed to the medium on which the whole industry relies. COVID-19 was a vital catalyst for the early and widespread adoption of the New Media called OTT (Over-The-Top). The new technology provided new Revenue Models and multiple alternatives for carrying on the film business. A few of the major Explicit Costs borne by the Producers were eradicated. Technology allowed the OTT platforms to target prospective consumers and changed the way Films were marketed. All these changes, though drastic, are permanent and only a few among the many. Therefore, we can expect further changes in the Scope and Aspects of the film business.