The Role of Artificial Intelligence in Strategic Decision-Making across HR, Marketing, and Finance Functions

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in strategic decision-making across core business functions, fundamentally reshaping how organizations approach human resources, marketing, and finance operations. As businesses navigate increasingly complex and data-rich environments, AI-powered decision-making systems are providing unprecedented capabilities for analyzing vast datasets, identifying patterns, predicting outcomes, and optimizing strategic choices. According to McKinsey Global Institute (2023), organizations that have adopted AI in strategic decision-making report 23% higher profitability and 19% revenue growth compared to their non-AI counterparts.