A Study on Customer Satisfaction on Service Quality of Multibrancd Car Service Centre with Special Reference to Pudukkotai District

Abstract

Automobile Industry has played a major role in the Indian economy during the last decade. The Indian market opening its wings to MNC’s, the competition has become severe in terms of product quality and service. Multi brand car service centre has brought forward customer satisfaction at each level where they render service of all brand under one roof. Satisfied customer’s form the foundation of any successful business as customer satisfaction leads to repeat service, brand loyalty, and positive word of mouth. Many researches are going on in the field of customer satisfaction for not only retaining the customer but also for repeated business deals. An attempt is made in this paper to highlight the use of customer service of multi brand car service centre as a tool for improving the relationship with the customer.