Consumer Awareness Towards Traditional Food Products, During Covid – 19 Pandemic

Abstract

The COVID-19 pandemic brought unprecedented changes to global consumption patterns, particularly in the food sector. Among the many shifts was a significant increase in consumer interest in traditional food products due to perceived health benefits, cultural affinity, and a renewed sense of local resilience. This study explores consumer awareness and behavioral changes concerning traditional food items in the post-pandemic era, with a focus on motivations, purchasing decisions, and constraints. Findings are expected to provide meaningful insights for policymakers, marketers, and producers to strengthen the traditional food ecosystem, particularly in regional markets like Madurai District.