Consumer Rights Awareness Among Consumer: Problems and Prospects

Abstract

Awareness refers to knowledge of a whole problem. Consumer rights awareness   means the level of knowledge of various consumer protection rights and the knowledge’s of various consumer movements. A consumer protection right consists of laws and organizations aimed at ensuring consumer rights, as well as fair commercial competition and the smooth flow of truthful information in the market. The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumer movement has encouraged further research and development on the topic of consumer rights enabling business to succeed in a consumer-driven market. Consumer rights have been the subject of considerable discussion over the last four decades. This social movement- which has sought to help consumers attain safer products, more information, adequate selection, and better access to redress mechanisms--has been examined by researchers from numerous disciplines using a wide variety of research approaches.

Design / Methodology -The present research paper is based on various secondary data obtained especially from research papers. The paper studied the paper highlighting the need and challenges of consumer rights.

Findings- This study found that there is still need of awareness of consumer regarding their rights as a consumer. Overall there is affirmative relationship between awareness campaigns and consumer rights.

Practical implications- This study will encourage people to better utilize their rights as a consumer.