Digital Storytelling for Planet and People: Marketing Strategies for Inclusion and Transformative Impact

Abstract

In the face of global crises—climate change, social inequality, and environmental degradation—traditional marketing paradigms are being challenged to evolve. This theoretical paper explores the emerging role of digital storytelling as a transformative marketing strategy that promotes sustainability, inclusion, and social change. Drawing upon interdisciplinary frameworks from media studies, consumer psychology, and sustainability marketing, the paper argues that authentic, values-driven narratives can bridge the gap between business objectives and planetary responsibility. It emphasizes the power of participatory storytelling, user-generated content, and immersive technologies (e.g., AR/VR) in engaging consumers emotionally and ethically. The paper proposes a conceptual model—the Triple Impact Storytelling Framework (TISF)—that integrates ecological consciousness, inclusive representation, and transformative action. This approach redefines marketing not as a tool of persuasion but as a platform for collective advocacy and regenerative change.