Exploring Managerial Communication Principles: Insights from the Kamba Ramayana

Abstract

This paper investigates the role of effective communication in Management as exemplified in the Kamba Ramayana. Indian epics, Ramayana and Mahabharatha are filled with deep lessons for leadership and communication. While the Kamba Ramayana has been widely studied from poetical and literary perspectives, limited research has been made in connection to management and communication attributes. This study examines the communication practices embodied in the Ramayana era and draws parallels with contemporary communication strategies, to highlight its continued relevance and application in modern management and leadership contexts. Drawing on the framework of the 7 Cs of communication - Completeness, Compact, Consideration, Concreteness, Clarity, Courtesy, Correctness, this research explores how these core principles of effective communication are demonstrated through key episodes and dialogues in the epic. This research specifically focuses on Hanuman’s interactions, analysing his role as an effective communicator in episodes such as his introduction to Rama and Lakshmana, the conversation with Sugriva, his mission to Lanka and his arguments in favour of accepting Vibhishana. Using the hermeneutic method, selected verses were analysed and interpreted to uncover the communicative competence embedded in Hanuman’s interactions. These scenarios illustrate how Hanuman exemplified all seven communication principles in his messages. This paper explores the link between ancient literary forms and modern management techniques, emphasizing how narratives such as the Kamba Ramayana provide enduring lessons for effective communication in leadership and management. This interdisciplinary approach underscores the relevance of structured and empathetic communication in enhancing leadership effectiveness. This paper also emphasizes the importance of adapting these timeless communication principles to contemporary organizational challenges, demonstrating their practical value in today’s dynamic management environments.