From Peaks to Perception: Examining Tourist Experience and Loyalty on Bangladesh’s Sole Mountainous Island

Abstract

This research is obliging to highlight the importance of aspects responsible for loyalty and other sustainable tourism techniques by identifying behaviors that boost destination loyalty, for one of Bangladesh's most appreciated tourist destinations, lone mountainous Island, but underappreciated in travel literature. The extent to which tourist experiences and destination image promote destination loyalty has been supported by an empirical model. In order to render the study simpler to understand, the demographics have been adjusted to reflect Bangladeshi income earners. The study used a quantitative methodology and SEM-PLS analysis to determine the results. While scales of destining positively influence loyalty where as some negative thoughts remarked for tourist experiences towards destination loyalty. The approach has addressed several narrative flaws in Bangladesh's tourist sector, as the study's conclusion discusses and explains. In order to link destination image and visitor experiences to destination loyalty, this study conceptually builds a framework and proposes an equation. Additionally, the model brought about differences in the results on the same variable's scales.