A Study on Users Behaviour and Adoption of Financial Technology (Fintech) with Special Reference to Coimbatore District

Abstract

Fintech is the term for the newest procedures and goods that are made available for financial services and are made possible by advances in digital technology. "Technologically enabled financial innovation that could result in new business models, applications, processes, or products with an associated material effect on financial markets and institutions and the provision of financial services" is the precise definition of fintech given by the Financial Stability Board. Fintech has been growing quickly in the financial markets, and it is still unclear how they might affect banks and other financial institutions.  This study comes to the conclusion that customers’ perceptions of the adoption of Fintech in banking services in Coimbatore city are realistic and open- minded.