Entrepreneurial Innovation in the Digital Era: Mapping Foundational Principles to Modern Execution Through Case Study

Abstract

The framework of the Seven Sources of Innovation by Peter Drucker has served as a foundation for organizational transformation. However, the growth of digital innovation and technological advancements including AI (Artificial intelligence), blockchain, IoT (Internet of Things), etc. has made the execution of these principles changed over the years. This paper conducted a strategic review of Drucker’s framework by mapping it’s foundational principles to modern execution techniques from the lens of global and Indian companies. The study highlights the changes adopted by companies due to technological disruptions in the form of case studies. The case study showed that although the fundamental principles remain valid, the execution has now pivoted requiring the need for integration of modern principles with big corporations implementing strategic changes for transformative growth and smaller companies following its pattern.