Consumer Preferences for Two-Wheeler Electric Vehicles: A Study on Brand Choices and Purchase Patterns

Abstract

The study is aimed at exploring consumer preference, awareness and satisfaction, and the obstacles related to adoption of electric two-wheeler vehicles in the Betul District. Primary data were gathered by use of structured questionnaire to 200 respondents using descriptive research design. The findings suggest that the level of awareness on the use of electric two-wheelers is moderately high, with younger people and middle-income individuals being more active. Ola Electric and Ather became the most desired brands, however, largely due to factor like battery life, charging convenience and affordability. Although there were good feelings about the use of electric mobility, consumer satisfaction was average indicating that more effort is needed to address driving range, the speed of charging, and battery life. Some of the major obstacles cited are high start-up expenses, lack of proper charging infrastructure, short battery duration and lack of awareness. Tests of hypothesis did not indicate any significant relationship between age and brand preference. In general, the research concludes that the consumer interest in electric two-wheelers is growing, but it is necessary to handle the economic, technical, and infrastructural issues to speed up the process of EVs adoption. The results can be useful in guiding policymakers, manufacturers, and stakeholders who want to increase consumer acceptance and the electric mobility ecosystem.