A Study on Perception of Gen Z Customers on Artificial Intelligence in Chennai City

Abstract

Replication, imitation, and reproduction of human intelligence techniques by computer systems is called as Artificial Intelligence. It involves teaching machines to learn from data and make decisions with minimal human intervention. AIs potential benefits promises continued advancements and integration into various aspects of life. Individuals born between 1997 and 2012 are the most influential consumer groups, who are known as Generation Z consumers. These individuals are grown up in a digital world where Artificial intelligence and themselves are in commonplace. A unique perspective in the routine lives of Gen Z using artificial intelligence plays a magnificent task. Customers specifically from Gen Z are characterized by affinity for technology, social consciousness, and diverse interests. This study investigates the perceptions of Gen Z customers on AI, Chennai.  Information about the related topic has been collected through a questionnaire with a structured form circulated among 400 respondents out of which 386 questionnaires found suitable for the study. The findings ultimately suggest that to engage effectively the Gen Z customers with businesses required to focus on practical benefits and ease of accessibility with data security. Overall, the study underscores the significant awareness and the reliability in the unique perspective of Gen Z customers to harness the full potential of artificial intelligence.