Strategies for Enhancing Consumer Engagement and Promoting Organic Food Products: A Review Paper

Abstract

Organic food consumption has grown in recent years, yet consumer engagement remains inconsistent across markets due to multiple behavioural, informational, and structural barriers. This review paper synthesizes contemporary research (2020–2024) to examine the key constraints that limit consumer participation in the organic food sector and identifies strategies that can enhance awareness, trust, accessibility, and sustained purchase behaviour. Findings reveal that low consumer awareness, limited transparency, weak certification credibility, price sensitivity, demographic disparities, and gaps in retail availability significantly restrict engagement. Additionally, inadequate sensory expectations, low digital literacy, and policy-level weaknesses further contribute to consumer hesitation. The review evaluates evidence-based strategies—including clear labelling, digital traceability, government-backed certification, targeted promotions, digital marketing, sensory-based engagement, and improved access—to offer a comprehensive framework for strengthening consumer engagement with organic food products. The paper concludes that an integrated approach combining marketing interventions, regulatory reinforcement, technological innovations, and consumer education is essential to promote long-term acceptance and adoption of organic foods.