A Comprehensive Analysis of the Farm-to-Fork Model and Its Impact on Retail Market Development in Vidarbha

Abstract

This paper gives an in-depth examination of farm-to-fork model and its relevance in the development of retail market in Vidarbha region. Based on a descriptive research design and primary data gathered consisting of 150 respondents, the researchers found that farm-to-fork practices have a great positive impact on supply-chain efficiency, the reduction of intermediaries, and price transparency. Through the model, there has been a significant rise in the income of farmers and it has sustained the retail markets in the form of quality products, consistency and consumer confidence. Despite the obstacles of poor cold-chain infrastructure, average adoption of digital technologies, etc., the farm-to-fork system reveals a promising future to the establishment of sustainable and integrated agri-retail value chains. The research identifies the necessity of better infrastructure, enhancing the relationships between farmers and retailers, and increasing the range of the digital and organizational interventions in order to maximize the potential of the model in Vidarbha.