An Analytical Study of Attitude, Awareness and Willingness of Commerce Students towards Social Entrepreneurship

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Brij Lally, Anurag Agarwal

Abstract

"Social entrepreneurship" is a concept related to social problems. A social entrepreneur is aware of the problems of the society in which they live. They identify social problems and strive to bring about social change to address them. They measure the success of their venture not by profit or loss but by the impact it has on society. The concept of social entrepreneurship is a newly developing concept in India. The development and expansion of this concept require a positive attitude, a high level of awareness and a strong readiness. A country or society is built not by materials but by its manpower. A young generation dedicated to the nation builds a progressive society and a developing country. Therefore, it is essential that young people pursuing higher education work not only for economic gain but also for social welfare. This research paper presents a survey of the attitudes, awareness and readiness of commerce graduate students towards social entrepreneurship.

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