Comparative Analysis of Business Strategies - Startup Companies and Multinational Corporations in a Competitive Global Market

Abstract

In today’s highly dynamic and competitive global market, understanding and comparing the business strategies of startup companies and multinational corporations (MNCs) is vital for sustained growth and adaptability. This study explores the strategic differences and similarities between startups and MNCs in Karnataka, focusing on their approach to innovation, decision-making, technology adoption, and market responsiveness. The purpose of the research is to analyze how these organizational types formulate and implement strategies amidst evolving market conditions. A descriptive research design was adopted, and data was collected through a structured questionnaire using a 5-point Likert scale. The sample consisted of 450 valid responses from middle-level managers and executives across 10 selected startup-MNC hybrid companies in Karnataka. Convenient sampling was employed, and statistical tools such as descriptive statistics and ANOVA were used for data analysis. The findings revealed significant differences in areas like innovation, AI integration, decision-making agility, and employee skill development, with MNCs showing strength in structured processes and global adaptability, while startups demonstrated agility and innovation. However, both types exhibited similar approaches toward customer focus. The study concludes with implications for strategic collaboration and suggests future research in broader geographies and sectors to explore emerging trends and sustainability strategies.