Applications of AI-DRIVEN Optimization Techniques in Digital Marketing

Abstract

This study explores the significant influence that artificial intelligence (AI) has on digital marketing strategies. As AI technology develops quickly, marketers are taking advantage of its potential to improve consumer interaction, maximize advertising campaigns, and spur company expansion. Data analysis, personalization, chatbots, content production, advertising optimization, search engine optimization, voice recognition, and marketing automation are just a few of the ways AI is transforming digital marketing, and this paper offers a thorough examination of them all. This article provides insightful information about how artificial intelligence (AI) will revolutionize digital marketing by closely examining market trends, case studies, and academic research.