Association Between Entrepreneurial Self-Efficacy, Motivation, And Among Wand College Students in Madurai.

Abstract

In recent years, students have increasingly shifted their career aspirations from traditional employment towards entrepreneurial ventures. This transition is driven by evolving job market dynamics, rapid technological advancements, and the growing availability of opportunities for innovation and start-up development. Government initiatives and the efforts of educational institutions in fostering entrepreneurial competencies have further encouraged this trend. Studies reveal that student’s motivation level has an influence on students Entrepreneurial Self-Efficacy (Anis Eliyana, 2020). A study was conducted among students of higher education students to understand the relationship between motivation and Entrepreneurial Self-Efficacy. The study follows descriptive research design adopting a survey method. The study reveals that students’ prior entrepreneurial knowledge has an influence on Entrepreneurial Self-Efficacy (p=0.039), and it is observed that intrinsic motivation and entrepreneurial self-efficacy (r=0.245**) have a low positive correlation.