Consumer Perception Towards Organic Food Products with Reference Madurai City.

Abstract

The organic food farming is one of the best form of agriculture development in India. Consumers are interested and preferring to purchase organic food products. Organic food product consumption is now in trending. Customers are procuring organic food for different reasons like healthier, pesticides free, fresh, taste, nutritive value, etc. Consumer’s preference on organic product is based on the general opinion that organic products have required appearances that unoriginally grown substitute. Organic food is considered as healthy and mostly preferred by green consumers.  Consumers pay more responsiveness to organically grown products that are free of chemical pesticides and fertilizers to avoid consumer health problems. Consumer perception over predictable products because of the nutritious assessment and natural taste buds and measured the strongest product for human feasting.