Factors Influencing towards the Preference of Organic Products Among Customer

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J. Punitha Martina Nesamani, B. Kothai Nachiar

Abstract

Now a days every people want a heathy food diet. As the generation is running towards the next level of technology advancement. Humans are having a planned plate in their daily food chart. But how much it is healthy and tasty, we have to decide. In recent times, the generation is changing towards consumption of organic products. Organic product is more natural food item with naturally farming. The organic food products belong to chemical free products. It gives more vitamins, fibers, proteins, etc to human. A healthy plate, will lead to healthy life. Most of the customer are preferring to purchase organic product.

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