Balancing The Scale: Benefits and Challenges of Generative AI in Digital Marketing on Pharmaceutical Industry

Abstract

The most common digital platform to generative AI in pharmaceutical industry can makes drug discovery faster and more precise. They are operational efficiency cutting edge AI advantage of technology, has entered marketing people from all the industries are taking advantage of the benefits given to right client. The study highlights the demerits of historical marketing strategies as being slow and information as needed digital strategies to maximize the market share ensuring desired returns. To guide your journey integrating generative AI and pharma chat bots, ensuring your business stays a head in the rapidly evolving field. This paper investigate the role of AI in enhancing demand forecasting inventory Management and oversight to facilitate pharmaceutical supply chains overall. The study focus digital marketing can affect various digital strategies through customer purchasing behaviour in the pharma industry. These adopted consideration doctors and patients view to come to clear conclusion to assist companies in adopting to newer digital marketing approach to definite successes.