A Study On Perception Of Under Graduate Arts And Science Students Towards Social Media Entrepreneurship

Abstract

Social Media has become an easy platform to communicate, provide and access information between individuals. Youngsters of Gen-Z spend most of their time in smart phones for various reasons and self-directed learning is made possible through applications like Whatsapp, Facebook, Instagram, Youtube, Twitter etc...The field of education and business understood the importance of social media after the impact of Covid-19. Social media became the only support system for entrepreneurs to communicate with employees, customers and other stakeholders during the pandemic. These technological applications have influenced even traditional start-ups and have created an intention among youngsters to start their own business. At this point it is very important to analyze the attitude of students towards entrepreneurship, Social Media and Entrepreneurship through Social Media. This study focuses on the perception of Undergraduate arts and science students towards Social Media Entrepreneurship.