An Empirical Analysis of the Impact of Social Media Use on Entrepreneurial Intention among Undergraduate Business Students in Tamil Nadu

Abstract

This study analyzes the impact of social media on the entrepreneurial aspirations of Undergraduate business students in Tamil Nadu. Ellison's model of entrepreneurial intention was integrated with Shapero and Sokol's framework to assess entrepreneurial intention using the theory of planned behavior. The study's questionnaire underwent a validation process before being distributed for administration. The study's positive findings suggest those social media impacts students' views on operational feasibility, with only a limited impact on perceptions of attractive feasibility. Such significant discoveries have the potential to provide valuable insights for policymakers and educators in the field of entrepreneurship. This includes strategies for utilizing cutting-edge media and internet tools to foster entrepreneurial skills among the youth.