Critical Analysis on Artificial Intelligence and Sustainable Marketing Practices of FMCG Goods

Abstract

In the context of digital business, AI and its applications are the business integrators for search engine optimization. The role of digital consumers in social marketing is currently increasing. AI is crucial for social media analytics and digital marketing as it evaluates prospective clients and helps businesses make money. Digital media and digital platforms are essential for global companies and sustained marketing strategies. Every foreign consumer is curious about digital KYC, historical self-trends, and promotional strategies of the fascinating FMCG sector clients. AI technologies assist in ensuring that FMCG goods are delivered to clients worldwide on time. The researcher analyzed and interpreted the data in this study using secondary data. Conclusions are derived from data analysis using statistical methods like the t-test.