Perception of Customers towards Debit cards in Online shopping with special reference to Madurai City

Abstract

After the pandemic COVID-19, there is a notable increase in the volume of online sales. Customers have become accustomed to shopping online rather than wasting time waiting in long queues for billing and purchasing goods. With the involvement of internet in financial transactions, customers have got a wide range of payment methods to opt from. There are payment methods which allow making cashless transactions with minimum cost and user-friendly procedures. Debit cards are one of the most widely used payment instruments for online transactions. It allows users to make payments through both payment processing machines and mobile applications. Though debit cards are not being used as widely as Unified Payment Interface (UPI) applications, they have been ruling the payment industry, being a constant method of making cashless transactions. This study examines the perception of customers towards debit card usage in online shopping, with special reference to Madurai City in Tamil Nadu. The findings indicate that convenience, ease of transaction, and direct deduction from bank accounts are the major factors influencing the use of debit cards for online shopping. However, concerns regarding transaction security, fraud risk, and refund delays continue to affect customer confidence to a moderate extent.