Impact of Artificial Intelligence on Recruitment Practices in MNC Companies of Ahmedabad

Abstract

Artificial Intelligence (AI) is increasingly becoming an important part of modern recruitment practices in multinational companies. AI supports recruitment activities such as candidate sourcing, resume screening, identification of suitable candidates, candidate assessment, interview scheduling, and selection. Its use can help organisations manage a large number of applications, reduce the workload of HR professionals, improve recruitment efficiency, and reduce the time required to identify suitable candidates. At the same time, the use of AI is changing the role of HR professionals by reducing repetitive administrative work and providing greater support for data-based recruitment decisions. The present study examines the perception of HR Managers regarding the impact of AI on recruitment practices and examines the association between demographic characteristics and their perceptions. The study is based on primary data collected from 178 HR Managers working in MNC companies of Ahmedabad. Purposive (Judgement) Sampling was used to select respondents who were directly involved in recruitment and selection activities. A structured questionnaire with a five-point Likert scale was used for data collection. A one-sample t-test was applied using a test value of 3, while the chi-square test was used to examine associations between demographic characteristics and perceptions. The findings indicate that HR Managers have a significantly positive perception of AI in recruitment. They believe that AI improves recruitment speed and efficiency, supports identification of suitable candidates, improves resume screening, reduces HR workload, and reduces selection time. Demographic analysis shows that gender, age, and work experience have no significant association with the selected perceptions, while education has a significant association with the perception that AI helps identify suitable candidates. Overall, the study concludes that AI is a useful support tool for improving recruitment practices in MNC companies of Ahmedabad.