Human Hair Marketing: A Study of the Socio-Economic Profile of Traders in Madurai District

Abstract

For the human hair industry, the conviction that a business is either growing or dying has been deeply rooted in our strategic mindset since the mid-twentieth century. However, in today’s ever-more-dynamic business environment, human hair businesses that are focused on evolving are the ones that flourish. By this means, an attempt has been made to know that factors influence the trader’s decision to engage in human hair business and their business foresight. According to finding of the study, respondents are getting loan from financial assistants and that respondents believe they are more efficient as a result of their business model and states that evolutionary strategic mindset requires bringing the business and the customers together to leverage the bandwidth, knowledge and capabilities of the entire human hair business. The study also suggests that the Government can support human hair traders to expand their business activity.