"AI As a Tool for Measuring and Influencing Consumer Perception of Sustainability”

Abstract

The growing demand for sustainable products has positioned consumer perception as a critical factor in driving the green economy. Artificial Intelligence (Ai) As A Tool for Measuring and Influencing Consumer Attitudes Toward Sustainability.This paper explores the dual role of AI in analysing consumer perception and shaping behaviour towards sustainable products. By leveraging machine learning, sentiment analysis, and predictive modeling, AI can provide deep insights into consumer preferences, enabling businesses to tailor their strategies for effective engagement. Additionally, AI-driven tools, such as personalized recommendations, chat boats, and targeted marketing campaigns, transform how sustainability narratives are communicated, fostering a shift in consumer behavior. This study highlights real-world applications of AI in sustainability marketing, discusses ethical considerations, and evaluates its potential to bridge the gap between consumer intent and action. The findings underscore the significance of integrating AI into sustainability strategies, paving the way for a more informed and environmentally conscious marketplace.