Factors Influencing the Users Towards Unified Payments Interface

Abstract

Unified Payment Interface (UPI) is a mobile payment system with a single interface made by the National Payments Corporation of India (NPCI). The Unified Payments Interface (UPI) is a system that groups numerous banking services, smooth fund routing, and merchant payments into a single mobile application that can be used by any bank that participates. With the help of Unified Payment Interface (UPI) you can transfer money from one bank account to another, which eliminates the need for customers to type in their bank information or other sensitive information every time they make a transaction. The virtual payment Address is sufficient to carry out the transactions. The data were collected from 524 users of UPI for the study. The analysis gives an understanding, about the factors which can influence the intensity of users’ preference towards Unified Payment Interface (UPI) regarding fast fund transfer, around the clock, safe and security and users friendly.