Factors Motivating the Adoption of Information Technology in Banking Services in Theni District

Abstract

This paper gives a brief analysis of Factors Motivating the Adoption of Information Technology in Banking Services in Theni District. This study is an empirical research. The primary data were collected by personal interview of the selected respondents by using interview schedule. The primary data were collected from the bank customers directly during the month of June 2022 to December 2022. The researcher used convenient sampling method to collect data from the sample respondents. First hand data were collected from the respondents directly by the researcher himself with the help of an interview schedule. Percentage analysis and rotated matrix were used to analyse the data. This paper reveals that out of twenty six variables the six factors were extracted namely “Trust”, “Security Concern”, “Perceived risk”, and “Familiarity of cybercrimes”.  All the attributes are formed under each factor had high associations. High value of Kaisar-Meyer-Olikin measure of sampling adequacy (0.777) indicates the correlation between the pairs at variables explained by other variables and thus factor analysis was considered to be appropriate in this model.  Cronbach’s Alpha is more than 0.74 in all factors. Finally conclusions were drawn and suggestions were offered.