Consumer Trust and Repurchase Intention in Online Shopping: A Descriptive Study

Abstract

Online shopping in the academic world is still in its early stages.αλύτερa Online shopping in the academic world is still at the early stages. As ecommerce expands, knowing what drives repeat purchases is a critical issue for online retailers. This study centers around major facets of consumer trust, such as security (safety and protection) of the web site, quality of goods, security of payments, confidentiality, delivery on time, and consumer service. It provides a look at how these factors affect online customers' desire for future purchases. The data were analyzed with descriptive statistics and obtained through the structured questionnaires destined for those who are shopping online. The results show that trust has a significant positive effect on customer satisfaction and positively affects the likelihood of repurchasing. People are less inclined to come back to and suggest on-line shopping platforms with unreliable services and opaquer insurance policies.People are less inclined to revisit and suggest online shopping platforms that supply unreliable services and opaque policies. This research underscores the need for establishing trust relationships with customers to foster seamless retention and long-term growth in today's cutthrooth e-commerce landscape.The findings emphasize the need for cultivating mutually beneficial trust-based relationships between businesses and customers to guarantee customer retention and continuous business expansion in the relentless e-commerce competition.