Role of Government Incentives in Shaping Consumer Behaviour Towards Electric Vehicles in Ahmedabad

Abstract

The present study examines the role of government incentives in shaping consumer behaviour towards electric vehicles in Ahmedabad. With increasing environmental concerns and rising fuel costs, electric vehicles (EVs) have emerged as a sustainable alternative to conventional vehicles. However, their adoption largely depends on consumer perception and the effectiveness of policy interventions. This study focuses on understanding how government incentives such as subsidies, tax benefits, and financial support influence consumer awareness, affordability perception, and purchase intention. The research is based on primary data collected from a sample of 166 consumers using a structured questionnaire. Statistical tools such as One-Sample t-test and chi-square testing have been applied to analyse consumer responses. The findings indicate that government incentives significantly enhance consumers’ perception of affordability, increase awareness, and positively influence their decision-making process. Additionally, incentives are found to boost consumer confidence in adopting electric vehicles. The study concludes that government incentives play a crucial role in promoting electric vehicle adoption by reducing financial barriers and encouraging positive consumer behaviour. The results provide valuable insights for policymakers and stakeholders to design more effective strategies for accelerating the transition towards sustainable transportation.