Evaluating Customer Experience in Interior Designing Services for Residential Properties: A Study of Nagpur City

Abstract

Interior designing is a relatively new industry in the real estate and lifestyle segment with a particular attachment to the urban cities where residential aesthetics, functionality and comfort are now more highly valued. The given study entitled Evaluating Customer Experience in Interior Designing Services in Residential Segments: A Study of Nagpur City is aimed at completing the study of the customer perception, expectation, and overall customer experience with the interior designing service in the residential segment. The paper will be dedicated to establishing the key factors that influence customer satisfaction that may involve quality of design, level of customization, cost effectiveness, time management, professionalism of the designers and even post service support. Residential property owners in Nagpur city were used to obtain primary data using a structured questionnaire and secondary data has been collected using journals, articles and industry reports. The study is descriptive and analytical to comprehend the connection between aspects of service quality and the outcomes of customer experience. Data interpretation has been done using statistical techniques as percent analysis, mean scores, and chi-square tests. The research findings show that creativity in design solutions, effectiveness in communication and the successful delivery of a project in a timely manner has very high customer experience impact. Yet, some of the challenges which were discovered to be the main issues to be concerned about among the respondents were budget overruns and transparency in the service delivery. The research concludes that the level of customer satisfaction on interior designing services can be greatly improved by ensuring a greater customer engagement, using digital design tools, and ensuring a better standardisation of the customer service. The research also presents an excellent concept to interior designers, service providers and other stakeholders in the area of improving service quality and enhancing customer relationship in the rapidly growing city market in the city of Nagpur.