Green HRM in the Era of AI: A Study on Implementation Challenges in the Hospital Sector

Abstract

Green Human Resource Management (Green HRM) has become a strategic contributor towards organizational sustainability whereas Artificial Intelligence (AI) is profoundly reshaping practices in HR by means of automation, evidence-based decision-making and innovative resources. Although there is increasing body of research on Green HRM and AI, little has been done to understand difference in the perception of employees of the two practices in combination. This study examines the variations in perceptions of Green HRM in the era of AI across different age groups, focusing on five key dimensions: process and tools, people and culture, policy and strategy, ethics and compliance, and performance management. Using ANOVA analysis on responses from 200 employees representing three age categories. The study found no statistically significant differences across groups, though some variations in mean scores were observed. Younger employees rated people and culture higher, older employees’ valued policy and strategy, while both younger and older groups emphasized ethics and compliance more than the middle-aged group. These findings suggest that while age does not strongly differentiate perceptions, subtle generational preferences exist. The study contributes to sustainable HR literature by highlighting the need for inclusive AI-enabled Green HRM strategies that address diverse workforce expectations.