A Study of Consumer Buying Behaviour and Attitudinal Patterns Towards Small Cars in Nagpur Division: An Empirical Investigation Using Statistical Testing

Abstract

This research investigates the behavioural patterns and attitudes of consumers towards small cars in Nagpur Division. The study is grounded in primary data collected from 540 respondents and applies statistical tools such as Chi-square and independent sample t-tests to examine relationships between socio-economic variables and consumer decision-making. The results demonstrate that education level and social status significantly influence how consumers evaluate alternatives and choose purchase locations. The findings indicate that consumers with higher socio-economic standing adopt a more analytical approach to decision-making. The study concludes that socio-economic variables are critical determinants of consumer behaviour in the small car segment.