Determinants and Strategic Dimensions of Employee Retention: An Empirical Study of Medium-Scale Industries in Chennai

Abstract

 Employee retention remains a critical challenge for organizations, particularly in competitive markets like Chennai, where talent shortages and abundant job opportunities intensify turnover risks. Employees represent a valuable organizational asset, and prioritizing their satisfaction is essential for retaining skilled and dedicated personnel. This study identifies root causes of employee turnover and evaluates effective retention strategies. Drawing on both theoretical insights and empirical data from 100 employees across six medium-scale industries in Chennai, the research highlights the pivotal roles of interpersonal relationships, compensation, organizational culture, work environment, leadership, career growth, work-life balance programs, and benefits in fostering long-term commitment. Findings underscore that a holistic approach—encompassing respect, recognition, rewards, and supportive HRM practices—can significantly reduce turnover, enhance productivity, and strengthen organizational competitiveness. The study serves as a practical guide for managers seeking to build a committed workforce in Chennai’s dynamic business landscape.