Key Factors Influencing the Empowerment of Rural Women Entrepreneurs through NGO Interventions: A Study in Virudhunagar District

Abstract

This study investigates the key factors influencing the empowerment of rural women entrepreneurs through Non-Governmental Organization (NGO) interventions in Virudhunagar District, Tamil Nadu, India. Women entrepreneurship in rural areas remains constrained by socio-economic, educational, financial, and institutional barriers. NGOs have emerged as vital catalysts in bridging these gaps by providing skill development, microfinance, market linkages, and awareness programs. Using a structured questionnaire, data were collected from 200 rural women entrepreneurs who have received NGO support. The study employs descriptive statistics, reliability analysis (Cronbach's Alpha), factor analysis, and multiple regression to identify and quantify the determinants of empowerment. The findings reveal that financial access, skill training, social awareness, family support, and NGO program quality are significant predictors of women's empowerment. The study concludes with actionable recommendations for NGOs, policymakers, and development agencies to strengthen rural women's entrepreneurial ecosystems.