A Study on Crisis Management in Tourism in Tamil Nadu, India

Abstract

The tourism industry in Tamilnadu, is one of the India’s most vibrant diverse travel destinations plays a critical role in the state’s economy and cultural exchange. Crisis diverts tourist inflows from a particular place to other places and affecting negatively local communalities, development of tourism and tourists. Tourists are agreed with tourism sector is proactive in forecasting crisis, tourism sector has efficient crisis management strategies, tourism sector executes preventive measures well for management of crisis, tourism sector has effective communication system, tourism sector has good liaison with crisis management agencies, tourism sector supplies adequate resources for crisis management operations and tourism sector monitors and reviews crisis in tourism places regularly. Significant difference exits between demographics of tourists and their opinion towards crisis management in tourism. Opinion towards crisis management in tourism has positive, high and significant relationship with sustainable development of tourism. Thus, tourism sector should provide sufficient security for buildings and equipments in tourist places and it must have adequate professionals for handling crisis management. In addition, tourism sector should continuously improve crisis management practices. It is the need of the hour to identify the potential risks in tourism places and develop the necessary plans to protect the lives of tourists. Advanced Communication technology plays a crucial role in Crisis management and the implementation of the advanced technologies will ensure the crisis management. It is important to know the level of crisis management in Indian tourism industry to develop with advanced tools. The study also proposes the effective crisis management in tourism industry will ensure the sustainable growth in the industry.