A Study on Customer Preference Towards E-Payment system on Online Food-Delivery Services in Madurai City

Abstract

This study surveyed customers to understand their preferences when it comes to online food delivery services. The results indicate that customers prioritize fast delivery, affordable prices, high-quality food, a user-friendly interface, good customer service, multiple payment options, the ability to customize orders, and healthy options when choosing a food delivery service. Online food services are becoming increasingly popular due to their convenience, variety, and affordability. This survey provides valuable insights into the preferences of customers when it comes to online food delivery services, and as the industry continues to grow, customers will have more options than ever. There were 100 responders in the sample. The data are provided with the necessary from both primary and secondary sources. The questionnaire survey was used as the primary method for collecting primary data. As a result, all of the primary data was gathered via a survey utilizing an online form made with Google Forms and a structured questionnaire. Utilizing the SPSS application, the analysis portion involved doing frequency analyses, mean rank, and Kruskal Wallis H test to find the customer preference towards online food delivery service in Madurai city