Consumer Attitude Towards Online Shopping in Dindigul District

Abstract

    Online shopping has taken off an increasing number on consumers purchase increasingly diversified products on the internet and this paper focus on attitude towards consumer in online shopping in Dindigul district. The five dominant factors which influence consumer perceptions for online shopping are information, easy to use, satisfaction, security, proper utilization of available information to compare the different products. The Percentage analysis has been used for analyzing the attitude and their socio- economic condition of respondents. It concluded that under that the respondents belong to the age group 21- 30 years, students , respondents working in private sector and respondents belong to urban area preferred maximum use of online cosmetic products.