A Study on Purchasing Behaviour Towards Online Shopping in Dindigul District

Abstract

Online shopping is precious one for their fulfilment, in online shopping is offered various products to the customers such as cloth, readymade garments, electronics, food, medicine, groceries, cosmetics and home things, the customers operate these easily. The main objectives of this study is to study the demographic profile of the sample respondents, to analyse the factors influencing to purchase the products in online and to gives suitable suggestions on the basis of findings of the study. The major findings of this study is majority of the respondents are female that is 59 per cent. Out of 100 respondent’s 40 respondent’s i.e 40 percent in the age group of 31-40,Graduate interested to get online products. i.e.38 per cent,45 per cent of the respondents are business people,50 per cent of the respondents earn high level of income .This analysis shows that the factor ‘Time saved’ gets the maximum score of 418.